Alexander Wang X H & M - A Surprising Challenge

After the great success of the latest collections of H & M Conscious and Conscious Exclusive, the Swedish brand announced who will stand behind the realization of their upcoming limited edition. The eccentric New York designer with Taiwanese roots Alexander Wang, who is one of the brightest stars in the fashion industry up to date, is the favorite fashion guru of the general public. His popularity grew especially after he was appointed a creative director of Balenciaga. 

Alexander Wang will create the next designer collection for H & M.  The official report about this future collaboration was published by Wang himself on Instagram at midnight on April,13. The news was officially announced during the Coachella Music Festival in Palm Springs (USA). The event was not chosen accidentally - the top American designer will partner with the Swedish brand, and its creative consultant Margaretta van den Bosch. Here is what she says about him: "Alexander is one of the most important names in contemporary fashion . He knows exactly what people want to wear and creates outfits with infectious energy and passion. It is unbelievable that we will cooperate with him this year."

Alexander Wang's collection for H & M will include clothing and accessories for women and men and will have its debut on November 6, 2014 in about 250 stores of H & M around the world. Wang says that is an honor to create a collection for H & M. Working with the company team is exciting and fun. They are very liberal towards their future collaboration and open to experiment with creativity, giving Wang freedom to play with shapes and materials. This will be a great way for more people to experience the essence of the brand and style of Alexander Wang.

Now is the time to recall the previous collaborations of the brand with renowened names such as Isabel Marant, Versace, Marni, Maison Martin Margiela and Anna Dello Russo. Among the celebrities who accepted the challenge to present the message of the Swedish brand we can highlight the names of Amber Valletta, Daria Verbovi, Lana Del Rey, Vanessa Paradis, Gisele Bundchen, Beyonce and David Beckham.

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